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The Trillion Dollar campaign for The Zimbabwean newspaper which did brilliantly at last night’s D&AD Awards, and won South Africa’s first Black Pencil (i.e. the top prize possible). This is the kind of genius that reinforces my admiration for the advertising world - because when advertising is good, it is really good. So many of the nominees/winners from the Awards are fantastic, but certainly worth checking out are the Australian ‘Best Job in the World’ campaign (likewise the first Australian Black Pencil won) and this video also, which would lose something of its force if I said what exactly it’s ‘about’ beforehand.
